Save and invest all in one place with Chip, one of Europe’s fastest growing fintechs. As Brand Design Lead, I was tasked with reimagining the company’s visual identity and brand direction. Our goal was to create a brand system that was scalable, fun, and responsive to the market.

I led the visual direction of our rebrand by teaming up with a small task force of copywriters, designers, product manangers, agencies and freelance brand strategists.

Illustration credit: David Doran