During the pandemic, The University of Sheffield struggled to market itself to potential postgraduate students, who were hesitant about going back to the university during such an uncertain time. With no in-person open days running, recruitment proved a challenge.

Once the in-house marketing team finalised the campaign's objectives, I developed the visuals, always staying within existing brand guidelines whilst ensuring that the campaign still had its own distinct look-and-feel. Templates were finalised after approval to be utilised again in the future.

🔗 Campaign guidelines