During the pandemic, The University of Sheffield struggled to market itself to potential postgraduate students, who were hesitant about going back to the university during such an uncertain time. With no in-person open days running, recruitment proved a challenge for this Russell Group university.

Once the in-house marketing team finalised the campaign's objectives, I developed the visual identity and guidelines, whilst working within existing brand parameters whilst ensuring that the campaign still had its own distinct look-and-feel. 

🔗 Campaign guidelines