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<channel>
	<title>Zoë Austin</title>
	<link>https://zoeaustin.com</link>
	<description>Zoë Austin</description>
	<pubDate>Wed, 15 Jul 2026 09:32:11 +0000</pubDate>
	<generator>https://zoeaustin.com</generator>
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	<item>
		<title>Chip Financial Ltd</title>
				
		<link>https://zoeaustin.com/Chip-Financial-Ltd-1</link>

		<pubDate>Sat, 08 Mar 2025 18:01:35 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/Chip-Financial-Ltd-1</guid>

		<description>
	
Save and invest all in one place with Chip, one of Europe’s fastest growing fintechs. As Brand Design Lead, I was tasked with reimagining the company’s visual identity and brand direction. Our goal was to create a brand system that was scalable, fun, and responsive to the market.
	I led the visual direction of our rebrand by teaming up with a small task force of copywriters, designers, product manangers, agencies and freelance brand strategists.
	Illustration credit: David Doran

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		<title>Trainline</title>
				
		<link>https://zoeaustin.com/Trainline</link>

		<pubDate>Wed, 15 Jul 2026 09:32:11 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/Trainline</guid>

		<description>
	
Trainline is Europe's leading independent rail and coach travel platform that allows users to search, compare, and book tickets across multiple carriers in the UK and Europe.
	As a Brand Designer at Trainline, I work across multiple touchpoints, with a focus on digital-first design, and development of new AI-powered tools and workflows for the team.
Motion credit:&#38;nbsp;Sophie Sarbanovic



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	<item>
		<title>The University of Sheffield</title>
				
		<link>https://zoeaustin.com/The-University-of-Sheffield-1</link>

		<pubDate>Sat, 08 Mar 2025 18:01:36 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/The-University-of-Sheffield-1</guid>

		<description>
	During the pandemic, The University of Sheffield struggled to market itself to potential postgraduate students, who were hesitant about going back to the university during such an uncertain time. With no in-person open days running, recruitment proved a challenge for this&#38;nbsp;Russell Group university.
	Once the in-house marketing team finalised the campaign's objectives, I developed the visual identity and guidelines, whilst working within existing brand parameters whilst ensuring that the campaign still had its own distinct look-and-feel.&#38;nbsp;🔗
Campaign guidelines


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		<title>The Body Shop</title>
				
		<link>https://zoeaustin.com/The-Body-Shop-1</link>

		<pubDate>Sat, 08 Mar 2025 18:01:38 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/The-Body-Shop-1</guid>

		<description>
	
I utilised The Body Shop's stringent new brand guidelines to create refreshed campaign materials to support the relaunch of company’s best selling Vitamin E products.
	Working closely with their in-house team, I developed templates that could be shared with their wider TBS design teams worldwide for regional translations.&#38;nbsp;



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</description>
		
	</item>
		
		
	<item>
		<title>Many</title>
				
		<link>https://zoeaustin.com/Many</link>

		<pubDate>Sat, 08 Mar 2025 18:28:32 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/Many</guid>

		<description>
	
Many are a men’s healthcare startup that aims to remove the shame associated with ordinary men’s wellness issues and build each individual’s confidence.
	As lead designer and art director, I established a seasonal look and feel by utilising new photography, colours, and visual brand direction.🔗 Brand guidelines



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</description>
		
	</item>
		
		
	<item>
		<title>Bloodwise</title>
				
		<link>https://zoeaustin.com/Bloodwise</link>

		<pubDate>Sat, 08 Mar 2025 19:03:36 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/Bloodwise</guid>

		<description>
	Design for Bloodwise, the UK’s leading blood research charity. As an in-house designer, I worked within the communication team with two other designers to create a wide range of design assets, including sports kits.
	 The charity had recently rebranded, and a large portion of my role involved implementing new brand design system across the charity.


&#60;img width="1920" height="1406" width_o="1920" height_o="1406" data-src="https://freight.cargo.site/t/original/i/d1089d50da86c5ef34be853a845b37e262e9f317cfc7c0cabc1470c07c156eb4/135a82cf-f172-45de-bf60-b97c4a77fd80_rw_1920.jpg" data-mid="227891532" border="0"  src="https://freight.cargo.site/w/1000/i/d1089d50da86c5ef34be853a845b37e262e9f317cfc7c0cabc1470c07c156eb4/135a82cf-f172-45de-bf60-b97c4a77fd80_rw_1920.jpg" /&#62;&#60;img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/2161607441526977db9cb62fef2f5ba8245033662079c8abe610541174ddf5d8/l2pL2P-5_1-1.jpg" data-mid="227891995" border="0"  src="https://freight.cargo.site/w/1000/i/2161607441526977db9cb62fef2f5ba8245033662079c8abe610541174ddf5d8/l2pL2P-5_1-1.jpg" /&#62;&#60;img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/f268a7ad06a0f9def636da0873eda5ce62c84406bd024a8de5423b23089b93bd/l2pL2P-5_2.jpg" data-mid="227891997" border="0"  src="https://freight.cargo.site/w/1000/i/f268a7ad06a0f9def636da0873eda5ce62c84406bd024a8de5423b23089b93bd/l2pL2P-5_2.jpg" /&#62;&#60;img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/64a6b05ef95954970c44a4d2dbaad12a80960b5a8a85b97943e6c84786ed779b/l2pL2P-3.jpg" data-mid="227891994" border="0"  src="https://freight.cargo.site/w/1000/i/64a6b05ef95954970c44a4d2dbaad12a80960b5a8a85b97943e6c84786ed779b/l2pL2P-3.jpg" /&#62;&#60;img width="1920" height="1032" width_o="1920" height_o="1032" data-src="https://freight.cargo.site/t/original/i/29e6cdd8f8c9cd005d9f3d0aeb11aa07c28b42ad535f5e455d7c3c5a7c903b03/Thumbnails-Bloodwise.png" data-mid="227891999" border="0"  src="https://freight.cargo.site/w/1000/i/29e6cdd8f8c9cd005d9f3d0aeb11aa07c28b42ad535f5e455d7c3c5a7c903b03/Thumbnails-Bloodwise.png" /&#62;&#60;img width="1534" height="1024" width_o="1534" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4e0874b170bfa65a5abbe24b560660f59d6550ea2a5694652fb3d936dcdd5704/Bloodwise.jpg" data-mid="227891533" border="0"  src="https://freight.cargo.site/w/1000/i/4e0874b170bfa65a5abbe24b560660f59d6550ea2a5694652fb3d936dcdd5704/Bloodwise.jpg" /&#62;



&#60;img width="1534" height="1024" width_o="1534" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b0ffb6c722a776d238a35c4a6257dc94d762be7f8a553521582bce87c74e760e/Bloodwise3.jpg" data-mid="227891535" border="0"  src="https://freight.cargo.site/w/1000/i/b0ffb6c722a776d238a35c4a6257dc94d762be7f8a553521582bce87c74e760e/Bloodwise3.jpg" /&#62;
&#60;img width="1500" height="1795" width_o="1500" height_o="1795" data-src="https://freight.cargo.site/t/original/i/74314643e25c0e02877162425e3e57b83aecf9506ba6ec35dacba05dbfb80387/form.jpeg" data-mid="227891537" border="0"  src="https://freight.cargo.site/w/1000/i/74314643e25c0e02877162425e3e57b83aecf9506ba6ec35dacba05dbfb80387/form.jpeg" /&#62;
&#60;img width="1500" height="1795" width_o="1500" height_o="1795" data-src="https://freight.cargo.site/t/original/i/bfc03d6f08b0472caa6e91fb818aba5543629459ab83273d047d7378e151914f/f4fe0aef-34f1-4423-8737-5b740a2393ab_rw_1920.jpeg" data-mid="227891536" border="0"  src="https://freight.cargo.site/w/1000/i/bfc03d6f08b0472caa6e91fb818aba5543629459ab83273d047d7378e151914f/f4fe0aef-34f1-4423-8737-5b740a2393ab_rw_1920.jpeg" /&#62;
&#60;img width="1921" height="309" width_o="1921" height_o="309" data-src="https://freight.cargo.site/t/original/i/dd6ac6cea3d7d7b5343e365fc0b52637a125d6c1c28e6169537654c22ca80c37/awards.png" data-mid="227892184" border="0"  src="https://freight.cargo.site/w/1000/i/dd6ac6cea3d7d7b5343e365fc0b52637a125d6c1c28e6169537654c22ca80c37/awards.png" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/e357f03acfa04f1b359f6113fc81830428c0fa320e9acdb7c3faa39655ac5764/374efd48-3cdf-4022-aa43-7470a664737a_rw_3840.jpg" data-mid="227892165" border="0"  src="https://freight.cargo.site/w/1000/i/e357f03acfa04f1b359f6113fc81830428c0fa320e9acdb7c3faa39655ac5764/374efd48-3cdf-4022-aa43-7470a664737a_rw_3840.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0d030b721525f52c9262ce1fada241cf5dbed5e0ffe519cbed44708a2a8acac3/6e2a5ff2-57e2-40a3-8470-5c4717d42697_rw_3840.jpg" data-mid="227892162" border="0"  src="https://freight.cargo.site/w/1000/i/0d030b721525f52c9262ce1fada241cf5dbed5e0ffe519cbed44708a2a8acac3/6e2a5ff2-57e2-40a3-8470-5c4717d42697_rw_3840.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Feast It</title>
				
		<link>https://zoeaustin.com/Feast-It</link>

		<pubDate>Sat, 08 Mar 2025 19:44:24 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/Feast-It</guid>

		<description>
	
Feast It is the UK's leading event booking platform where you can book suppliers and vendors for weddings, private parties, festivals or work events.&#38;nbsp;Companies raising funds for the first time need pitch decks to share their story with investors. 

	Learning from past experiences, I designed a pitch deck that contained the slides the Feast It team needed to convert potential investors. The resulting slides were clear, and the templates easily adaptable to future presentations.
🔗 Slide deck


&#60;img width="1500" height="1016" width_o="1500" height_o="1016" data-src="https://freight.cargo.site/t/original/i/32605a442f35af545b2961dc1c79c884dce2b1cf2714bf62a73d8968c953f2bc/Extra-slide.png" data-mid="227905335" border="0"  src="https://freight.cargo.site/w/1000/i/32605a442f35af545b2961dc1c79c884dce2b1cf2714bf62a73d8968c953f2bc/Extra-slide.png" /&#62;
&#60;img width="1500" height="1016" width_o="1500" height_o="1016" data-src="https://freight.cargo.site/t/original/i/a7e302794bf5600b92308211a69fee12bf9c5ad234b4425b882c5db6785bcd2c/4.png" data-mid="227892262" border="0"  src="https://freight.cargo.site/w/1000/i/a7e302794bf5600b92308211a69fee12bf9c5ad234b4425b882c5db6785bcd2c/4.png" /&#62;
&#60;img width="1500" height="1016" width_o="1500" height_o="1016" data-src="https://freight.cargo.site/t/original/i/b5b0ae1deec392b2e5a5a2ab5545f8215ffe2b859ee9320958519824cc54d19d/3.png" data-mid="227892261" border="0"  src="https://freight.cargo.site/w/1000/i/b5b0ae1deec392b2e5a5a2ab5545f8215ffe2b859ee9320958519824cc54d19d/3.png" /&#62;
&#60;img width="1500" height="1016" width_o="1500" height_o="1016" data-src="https://freight.cargo.site/t/original/i/42e128af603cb8ec58503b2ddc6ba5bb3bfd53b78eab495d867aa18575914056/2.png" data-mid="227892260" border="0"  src="https://freight.cargo.site/w/1000/i/42e128af603cb8ec58503b2ddc6ba5bb3bfd53b78eab495d867aa18575914056/2.png" /&#62;
&#60;img width="1500" height="1016" width_o="1500" height_o="1016" data-src="https://freight.cargo.site/t/original/i/38644ab2c1015fda971c65ccfdba10a92d9c6e4300240209cb001e819e77ef30/1.png" data-mid="227892259" border="0"  src="https://freight.cargo.site/w/1000/i/38644ab2c1015fda971c65ccfdba10a92d9c6e4300240209cb001e819e77ef30/1.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>King’s College London</title>
				
		<link>https://zoeaustin.com/King-s-College-London</link>

		<pubDate>Sat, 08 Mar 2025 19:57:01 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/King-s-College-London</guid>

		<description>
	
Guy's Campus is a campus of King's College London adjacent to Guy's Hospital and situated close to London Bridge and the Shard. The old student space was run down and needed rebranding.&#38;nbsp;
	This £5M project included; brand guideline and logo development, liaising with external architects and suppliers, way-finding design and all print and digital collateral for campus venues.


&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a2f6787876c20f0b3c583a9779f5e3e12cdd06a706159c7193ea57d9518e1a29/a7d56e7d-5795-44e6-8d96-714bfe0fcbfc_rw_1920.jpg" data-mid="227892328" border="0"  src="https://freight.cargo.site/w/1000/i/a2f6787876c20f0b3c583a9779f5e3e12cdd06a706159c7193ea57d9518e1a29/a7d56e7d-5795-44e6-8d96-714bfe0fcbfc_rw_1920.jpg" /&#62;
&#60;img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/a419cd2fc7634bfd6d926b35300340dd75717da29c07fe4d34bde42bcf421322/Screenshot-2021-05-25-at-20.34.07.png" data-mid="227892333" border="0"  src="https://freight.cargo.site/w/1000/i/a419cd2fc7634bfd6d926b35300340dd75717da29c07fe4d34bde42bcf421322/Screenshot-2021-05-25-at-20.34.07.png" /&#62;
&#60;img width="898" height="599" width_o="898" height_o="599" data-src="https://freight.cargo.site/t/original/i/8207da15e19df1f08606cff434f0d47ee378e2f4e7a30c740c8eeb3e542f79a7/d1eb8039-dd7c-4470-9e4f-cb1639c6f332_rw_1200.jpg" data-mid="227892330" border="0"  src="https://freight.cargo.site/w/898/i/8207da15e19df1f08606cff434f0d47ee378e2f4e7a30c740c8eeb3e542f79a7/d1eb8039-dd7c-4470-9e4f-cb1639c6f332_rw_1200.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d646614bbe564038ffff031033d1bdfa4b5481e0f9c89b36b06d1aa477eb4641/a92f583d-2674-4244-8a63-38cdb0fcbbda_rw_1920.jpg" data-mid="227892329" border="0"  src="https://freight.cargo.site/w/1000/i/d646614bbe564038ffff031033d1bdfa4b5481e0f9c89b36b06d1aa477eb4641/a92f583d-2674-4244-8a63-38cdb0fcbbda_rw_1920.jpg" /&#62;
&#60;img width="1500" height="1016" width_o="1500" height_o="1016" data-src="https://freight.cargo.site/t/original/i/c2176c3a77eed27491c4848461241e7510dccf2e063910faba58d388e354ffc5/Guys-uniform.png" data-mid="227892332" border="0"  src="https://freight.cargo.site/w/1000/i/c2176c3a77eed27491c4848461241e7510dccf2e063910faba58d388e354ffc5/Guys-uniform.png" /&#62;
&#60;img width="1500" height="1016" width_o="1500" height_o="1016" data-src="https://freight.cargo.site/t/original/i/1dcbc7f71526d0ac34e4ed285817cfbcef8761191566f2e013b8478cb477027f/64b29b10-4c7a-4bfb-9343-7a6408b54786_rw_1920.png" data-mid="227892342" border="0"  src="https://freight.cargo.site/w/1000/i/1dcbc7f71526d0ac34e4ed285817cfbcef8761191566f2e013b8478cb477027f/64b29b10-4c7a-4bfb-9343-7a6408b54786_rw_1920.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Change Grow Live</title>
				
		<link>https://zoeaustin.com/Change-Grow-Live</link>

		<pubDate>Sat, 08 Mar 2025 20:08:35 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/Change-Grow-Live</guid>

		<description>
	
Change Grow Live is a voluntary sector organisation specialising in substance misuse and criminal justice intervention projects in England and Wales.
	Working alongside the charity’s agency at the time, I focused on creating new brand guidelines to produce a range of different digital and print materials.


&#60;img width="1920" height="1032" width_o="1920" height_o="1032" data-src="https://freight.cargo.site/t/original/i/d8d4352d75d7c2450f1890f6d7c2008ca756a85a28f7533352adebdd7a2b7072/118_bus_station_digital_poster_mockup.png" data-mid="227892814" border="0"  src="https://freight.cargo.site/w/1000/i/d8d4352d75d7c2450f1890f6d7c2008ca756a85a28f7533352adebdd7a2b7072/118_bus_station_digital_poster_mockup.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8399a015b9f938561cfa14bf03da9ae6519eee1f0330f8190502a504deefeac5/-replace.png" data-mid="227892813" border="0"  src="https://freight.cargo.site/w/1000/i/8399a015b9f938561cfa14bf03da9ae6519eee1f0330f8190502a504deefeac5/-replace.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57faaae82671517c7ad5442e7e07f3705af01132083bd96ab4f2bcefc6c6b825/Screen.png" data-mid="227892823" border="0"  src="https://freight.cargo.site/w/1000/i/57faaae82671517c7ad5442e7e07f3705af01132083bd96ab4f2bcefc6c6b825/Screen.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d6b0602ff2fb4b73599566d90d023966c829787aca69c7b5ebc11d8b6953f23/blue.png" data-mid="227892815" border="0"  src="https://freight.cargo.site/w/1000/i/8d6b0602ff2fb4b73599566d90d023966c829787aca69c7b5ebc11d8b6953f23/blue.png" /&#62;
&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8472a8a4b77f00145aa36f9f2285c369dc0fccdedf06343584ff49a873b377ff/what-to-expect-as-a-volunteer.jpg" data-mid="227892824" border="0"  src="https://freight.cargo.site/w/1000/i/8472a8a4b77f00145aa36f9f2285c369dc0fccdedf06343584ff49a873b377ff/what-to-expect-as-a-volunteer.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Bella &#38; Duke</title>
				
		<link>https://zoeaustin.com/Bella-Duke</link>

		<pubDate>Thu, 11 Sep 2025 15:55:31 +0000</pubDate>

		<dc:creator>Zoë Austin</dc:creator>

		<guid isPermaLink="true">https://zoeaustin.com/Bella-Duke</guid>

		<description>
	Bella &#38;amp; Duke are a raw dog food subscription service and are on a mission to help keep dogs happy and healthy. I worked with Bella and Duke’s marketing team to develop and expand their brand through well-crafted and consistent video content.&#38;nbsp;

	Using a combination of existing footage from real customers and footage of ingredients filmed in-house by me. As a result,
sales through social increased by 63% and&#38;nbsp;monthly social visitors increased by over 50%.




&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c4b8058f8eb3075e10d6631060fab2d92254e5937d812721fc0bbea8c67f6840/Bella-and-Duke-International-Phone.png" data-mid="238117920" border="0"  src="https://freight.cargo.site/w/1000/i/c4b8058f8eb3075e10d6631060fab2d92254e5937d812721fc0bbea8c67f6840/Bella-and-Duke-International-Phone.png" /&#62;

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4f5acdb00cd15a2e48112b25cd0f782db671b75cfca5ef2ce81fb99a68f48098/Bella-and-Duke-International-Socials.png" data-mid="238117921" border="0"  src="https://freight.cargo.site/w/1000/i/4f5acdb00cd15a2e48112b25cd0f782db671b75cfca5ef2ce81fb99a68f48098/Bella-and-Duke-International-Socials.png" /&#62;

&#60;img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/1a7ab6644732a99ae2f9ea883010a919ff53f1746d19eba5a1fd4fbf79fd41d3/662a3452807d188e5092a00e_Bella-and-Duke.jpeg" data-mid="241753142" border="0"  src="https://freight.cargo.site/w/960/i/1a7ab6644732a99ae2f9ea883010a919ff53f1746d19eba5a1fd4fbf79fd41d3/662a3452807d188e5092a00e_Bella-and-Duke.jpeg" /&#62;
&#60;img width="1920" height="1027" width_o="1920" height_o="1027" data-src="https://freight.cargo.site/t/original/i/0f082c5e8b0fae83596460492080eed4aa28b90fc4b40101b27ca164a0e55c03/bella-and-duke-case-study-madebrave.jpg" data-mid="238124055" border="0"  src="https://freight.cargo.site/w/1000/i/0f082c5e8b0fae83596460492080eed4aa28b90fc4b40101b27ca164a0e55c03/bella-and-duke-case-study-madebrave.jpg" /&#62;
</description>
		
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